Featured Email Marketing Resources
If you're looking to build a comprehensive email marketing strategy, then use the Topica Resource Center to get the latest seminars, tips, whitepapers and best-practices.
Want to see the Topica application in action or need a bit of extra help getting started? Check out these tutorial videos of one of our own Customer Success Managers using the application to import a list, create a new audience, send a campaign and analyze reporting.
Creating a Successful Email
Everything from the subject line to the appearance of your text will determine whether or not your message gets opened, read, and produces the results you want. In Creating a Successful Email we will describe hints and tips to make sure you're getting the most out of your newsletters.
Getting Started Webinar
Also for new Topica members, the weekly Getting Started Webinar is an informative walk-through of our application done by a live Topica representative every Thursday at 11 AM PST. Even if you've been using the application for years and just have a simple question or two, feel free to pop in.
Email Marketing Glossary
Of course, it's always a good idea to have the Topica Email Marketing Glossary on hand. Our Email Marketing Glossary is a helpful collection of commonly used email marketing terms every list owner should be familiar with. Having been in the industry for as long as we have, we actually coined some of these terms.
Canadian Anti-Spam Legislation (CASL)
The Canadian Anti-Spam Legislation is the Canadian Government.s tactic against, amongst other online activities, spam. It outlines new requirements for how commercial electronic messages are sent and affects anyone sending mail to recipients in Canada.