| Case Study | 
| eHobbies Increases Conversion Using
Topica’s Online Marketing and Sales Solution
Client
Based in La Mirada, Internet retailer eHobbies
has enjoyed great success as a provider of niche hobby supplies and kits as well
hard to find accessories.
Objectives
eHobbies’ goal was to communicate
and create relevant dialogue with visitors to their site and up sell their existing
customer base while keeping the cost reasonable in order to keep their overhead
costs low.  Strategy
While one option was $2,500 a month, Greenberg discovered that Topica’s
Online Marketing and Sales Solution could provide all the features he needed at
that time, for only a fraction of the cost. Using Topica’s Solution, eHobbies
could register site visitors and customers for ongoing communication and also
help customers build their knowledge of products by offering newsletters designed
around each purchaser and visitors’ related interest.
Execution
Consulting with Topica’s experts,
eHobbies was able to incorporate the Solution into their site, building an online
marketing program that would leverage their existing traffic with data capture
forms, a flexible database to store important information on prospects and customers,
and automated messaging to target prospects and help close the sale.
“With Topica’s solution in place, I’m expecting
to double our conversion rate this year. This will help ensure that eHobbies continues
to grow at the astonishing rate the last four years since we’ve ‘right-sized’
our company.” Seth Greenberg
CEO, eHobbies Results
By hosting their online marketing programs with Topica’s eHobbies has been
able to add hundreds of thousands of new eHobbyists who look forward to receiving
relevant news and discounts.
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